Your Capital Region Social Media Strategist & PR Partner.

We don’t just post; we position brands to be seen, trusted, and talked about.

Proudly Serving the Capital Region

Local roots. Big-picture vision.

Simply Social with Toria is passionate about helping small businesses throughout New York’s Capital Region show up, stand out, and grow online. From Saratoga Springs to Albany and the surrounding communities, we partner with local business owners to bring their brands to life through intentional social media strategy, creative content, and thoughtful storytelling.

We understand that running a small business means wearing a lot of hats. Our goal is to take social media off your plate so you can focus on what you do best — running your business and serving your community.

Whether you're building your brand, growing your audience, or ready to take your online presence to the next level, we're here to help you make meaningful connections and turn your social media into a tool for growth.

Because when local businesses thrive, our community thrives, too.

Learn more

Our Approach

Strategy first. Storytelling always. Growth with intention.

At Simply Social with Toria, we believe social media should do more than fill your feed. It should tell your story, communicate your value, and create meaningful connections with the people you want to reach.

Our approach combines thoughtful strategy, intentional content creation, and consistent brand storytelling to help your business show up confidently online. Every post, Reel, and campaign has a purpose — whether that’s building brand awareness, establishing credibility, nurturing your community, or turning potential customers into loyal clients.

Because your brand deserves more than just being seen. It deserves to be remembered.

We start with the why.
Before creating content, we take the time to understand your business, your goals, your audience, and what makes your brand different. Together, we establish a clear direction and build a tailored social media strategy designed to align with your bigger business goals.
Content that looks good and works harder.
From scroll-stopping visuals and engaging Reels to thoughtful captions and compelling brand storytelling, we create content that feels authentic to your business and resonates with your ideal audience. Every detail is designed to communicate your value and make your brand stand out.
Building trust, one touchpoint at a time.
Consistency is what turns recognition into familiarity and familiarity into trust. We manage the moving pieces of your social media presence so your brand stays active, cohesive, and connected with your audience — without adding another task to your already-full plate.
Because social media is meant to be social.
A strong online presence goes beyond likes and follows. We focus on creating opportunities for genuine connection, encouraging meaningful engagement, and helping your brand build relationships that extend beyond the screen.
Thoughtful strategy. Ongoing evolution.
Social media is always changing, and your strategy should evolve with it. By reviewing performance, identifying opportunities, and refining our approach, we make informed decisions about what comes next — keeping your content aligned with your goals and your brand moving forward.

Meet Our Network

Toria

Founder & CEO, Lead Strategist
Jenna B

Assistant & Social Media Manager
Sylvia

Content Shoot Assistant
Genine Gullickson

Preferred Photography Partner

My team had an excellent experience working with Simply Social with Toria. She took the time to understand my brand, voice, and the calm, welcoming experience I want every client to feel. The content she created was professional, polished, and warm while still feeling authentic to by business. Toria made the process easy, communicated clearly, and delivered content that truly elevated my website. I am so happy with the final result and appreciate the care and creativity they brought to the project! I highly recommend this company to any business looking for thoughtful, high-quality content.

Janelle Rabinowitz
I am not sure I can even begin to put into words the experience I have had with Simply Social with Toria. I have been searching for marketing management to take over my account. I had many needs and could not find anyone to fill my previous agents shoes. Toria came highly recommended and I reached out. To say Toria has been a blessing does not give her the recognition she deserves. I felt the weight lift off my shoulders and knew right away...she was my girl. Her professionalism is extreme, she is pleasant and has a wealth of knowledge. Her suggestions and expectations were delivered clearly. She has an eye for perfection. She was accommodating beyond expectations. Highly impressed and so grateful to have her assistance!

Heather Wilcox
I've known Toria for years and have had the pleasure of working with her. She's incredibly professional, creative, and truly passionate about helping businesses grow. She always goes above and beyond for her clients, and her dedication shows in everything she does. I highly recommend Simply Social with Toria! 💕

Maya wilson
I connected with Toriana at Simply Social a few months ago on the eve of my business expansion. I was impressed with her professionalism from the start and continue to be impressed by her attention to detail. It’s taken the social media marketing off my plate, and as a business owner, this is a *huge* weight lifted. I would recommend Simply Social to any business owner who wants to boost their visibility!

Nora Matthew
I cannot say enough great things about Simply Social and Tori! Over the past six months, she has completely transformed my website, social media presence, and overall marketing strategy. What started as a need for marketing support has turned into one of the best investments I’ve made for my business. Tori took the time to truly understand my brand and goals, creating a cohesive strategy that has dramatically increased my visibility, engagement, and client growth. Her creativity, professionalism, responsiveness, and attention to detail is unmatched. The growth I’ve seen in my business since working with Tori has been incredible, and I truly credit much of that success to her expertise and guidance. If you’re looking to grow your business and elevate your brand, I highly recommend Simply Social. Working with Tori has been an absolute game changer!!

Patricia Bradt
I have nothing but positive things to say about working with Simply Social with Toria! For our 4 hour photo/video content shoot, Toriana was professional, organized, communicative, and made the entire process feel easy and comfortable. Her videography especially captured the patient experience at my boutique primary care practice beautifully, and I’ve loved being able to use the footage again and again across my website and social media. I’d absolutely recommend Simply Social to other small business owners in the Capital Region looking for polished, professional content that still feels authentic and personal.

Meghan Yi Monthie