Profile Review

• Username & handle consistency

• Profile and banner images (branding alignment)

• Bio/description optimization

• Links and contact info

• Highlights (Instagram/Facebook)

Content Analysis

• Posting frequency

• Content types (video, static, carousels, Stories, Reels)

• Brand voice, tone, and messaging

• Visual branding consistency

• Caption performance

• Use of hashtags & tagging strategy

Engagement & Community

• Engagement rate (likes/comments vs followers)

• Audience growth over time

• Comment quality & sentiment

• Response time and community interaction

• Influencer or brand collaboration history

Performance Metrics

• Top-performing posts & why

• Underperforming posts & patterns

• Follower growth trends

• Reach, impressions, engagement rate

• Story/Reel performance (if applicable)

Competitor Benchmarking

• Up to 3 direct competitors

• Follower count & growth

• Posting frequency & engagement

• Content style and brand voice

• Opportunities for differentiation

Platform-Specific Tips

• Tailored insights for each platform (Instagram, TikTok, Facebook, LinkedIn, X/Twitter, Pinterest, etc.)

• Platform algorithm considerations

• Best posting times